Tuesday, May 10, 2011

Image and Evolution

Daft Punk is known for having a robot-themed appearance, in which they wear trademark helmets that they are known for wearing. While there were suggestions on changing their images, they had kept the helmets as it was more practical and lets them keep their identities hidden. They wear helmets to hide their identity as to avoid stardom and live a normal life.

Daft Punk wearing thier helmets




The duo consider Daft Punk to be a "matter of timing and creativity", instead of a job. Daft Punk goes through great lengths to keep their identities concealed. They rarely give out interviews, but on the occasion they do, they always cover thier faces to avoid being revealed and to keep a normal lifestyle.

Daft Punk with thier faces covered in an interview.
Even though thier faces aren't seen often, the mystery of their identity builds up to their popularity as music artists. These costumes, however,  were the result of shyness. To make things safer for them, their special helmets that they wear aren't for sale anywhere but from them. Unless you make your own replicas, you would have to buy it from them costing $65,000, plus provided permissions the buyer would have to go through. . . This is so as to keep their helmets from going mainstream. Also, it is impractical to mass produce such helmets because of the cost of labor and the amount of time it takes to make a helmet is too much to market.

Daft Punk's helmets
The Duo like to be different from the rest of the artists in the music industry as "all the rock n' roll poses and attitudes-they are completely stupid and ridiculous today".
Even though Daft Punk keeps the helmet look, they also update those looks. This could be an "evolution" to their image. These images update to certain albums/time periods and is mainly just changing the appearance of their helmets. From 1999-2004, their first generation of helmets came along with their album: "Discovery". This included Bangalter's silver helmet and de Homem-Christo's LED-heavy gold helmet. This would be considered their "Discovery Era". In between the "Discovery Era" and the "Human After All Era", there were the "Transition" helmets which had slight changes to thier helmets but their gloves were the same. In their "Human After All Era" (2004-2008), thier helmets became more bold and to that time period, their glove got a more chrome finish. In 2010-Now, after the release of "Tron: Legacy" would be their "Post-Tron Era". These helmets were more futuristic and themed to Tron. With these evolutions, this shows that Daft Punk was versatile and could change/update their image in given time periods of their career.

A Chart of their evolution.



"Daft Punk." Wikipedia, the Free Encyclopedia. Web. 10 May 2011. <http://en.wikipedia.org/wiki/Daft_punk>.

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